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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 696 |
Essay's paper body
Resources should be allocated to focus on the future growth opportunities in sales.
? Create counter displays in higher end department stores such as Macy's and Kohl's to attract the high income market segment
? Sell through retailers; Wal-Mart and Kmart
Promotions
? Public Relations - Identify where Covergirl can promote the brand of Lipcolor, it will take research to understand the audience...
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Analyze popular magazine, geographically locations, retail stores, popular websites; to identify the readers, viewers, visitors of the targeted market segment. Covergirl should catch the attention of the target consumer. An example would be to promote new Outlast Lipcolor, through advertising in a beauty magazine...
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