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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2589 |
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As a result, discount stores emerged as sensible competitors by targeting its consumers with low costs. Wal-Mart, known for its famous slogan, “Always Low Prices†is an example of a company that flourished within the discount store market segment (Chen, 2004). The company provides its consumers with an abundant amount of merchandise at lowest possible cost...
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The company provides its consumers with an abundant amount of merchandise at lowest possible cost. Since price is Wal-Mart’s focus, the company attracts consumers in higher volume compared to department stores.
With the retail industry saturated with companies targeting consumers with low costs or superior guest services, this left little room for growth for potential competitors (Tayan, 2003)...
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