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            | Topic: | 
            
                
                    Business
                
             | 
        
        
            | Number of pages / Number of words: | 
            
                3 / 703             | 
        
                
    
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This clearly presents a threat to the industry as a whole.
Rivalry among competitors describes the intensity of competition between existing companies in an industry. High competitive pressure results in pressure on prices, margins, and on profitability for every single company in the industry. Competition between existing companies is likely to be high when there are many companies of about the same size, companies have similar strategies, there is not much differentiation between companies and their products, low market growth rates (growth of a particular company is possible only at the expense of a competitor), and barriers for exit are high (e...
        
        
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Competition between existing companies is likely to be high when there are many companies of about the same size, companies have similar strategies, there is not much differentiation between companies and their products, low market growth rates (growth of a particular company is possible only at the expense of a competitor), and barriers for exit are high (e...
        
        
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            General points of the essay
            
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