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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2814 |
Essay's paper body
When a firm considers doing business in another country that has a different culture from their own, the main components influencing the cost is selecting appropriate colour or imagery for their advertising campaign and also the product packaging.
Companies such as “Nike†have made fatal mistakes in one of their line of shoes where the logo, which meant to look like flames, resembles the word “Allah†in Arabic script...
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This caused a major backlash from the Muslim communities where they found it to be offensive and threatened to boycott Nike products worldwide. Eventually, Nike recalled all the shoes worldwide and apologized to the public about this incident (Enquirer Business Coverage, 2000).
Through analyzing the cultural diversity and the aesthetic values of a certain country, multinational companies can prevent such incidents from happening...
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General points of the essay
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