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Business
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| Number of pages / Number of words: |
17 / 4493 |
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PEST analysis is the first framework to be used to analysis the macro-environment for factors that might have an impact on the British MNC decision on investment. PEST analysis studies the political, economical, social and technological aspect of a country such as Malaysia. Kotler (1998) mention that this tool is useful to determine market growth, current market situation and potential to enter or grow...
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Kotler (1998) mention that this tool is useful to determine market growth, current market situation and potential to enter or grow.
Porter’s 5-forces analysis unlike PEST studies the micro-environment of a particular industry which is mainly focusing on the factors influencing competition such as the degree of rivalry, the threat of entry, the threat of substitute, buyer power and supplier power...
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