Buy custom Corporate brand equity derives from overall impression by all stakeholders
Essay's paper info
Topic: |
Business
|
Number of pages / Number of words: |
2 / 346 |
Essay's paper body
- customers
- investors
- employees
- competitors
- the local community
- government, and
- the public at large
Corporate reputation is formed by all the different stakeholder groups of the organisation in response to information received, and experience of the organisation. The various groups take different cues and different sets of attributes into account and each will give these a different weighting...
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- customers
- investors
- employees
- competitors
- the local community
- government, and
- the public at large
Corporate reputation is formed by all the different stakeholder groups of the organisation in response to information received, and experience of the organisation. The various groups take different cues and different sets of attributes into account and each will give these a different weighting...
Essay fragment
General points of the essay
Corporate brand equity derives from overall impression by all stakeholders
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