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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1401 |
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Different levels in the supply chain were able to communicate which cut back on cost so Copperfield was at a huge disadvantage
3. Copperfield's marketing and advertising was very weak. They were unable to get there name out beyond the counties were they had stores located at. They did small advertising in the local press (Press Democrat) and free published magazine (Bohemian) but that was about the extent of it
4...
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They did small advertising in the local press (Press Democrat) and free published magazine (Bohemian) but that was about the extent of it
4. They only targeted one group of book readers the upscale liberal minded customers, which was only a small portion of the book reading community
iv. Current market conditions, consumer expenditures on books exceeded 37...
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General points of the essay
Copperfield Books Inc.
Copperfield Books
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Daivd Copperfield Characters
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The Life of David Copperfield..or Charles Dickens?
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Discipline In Charles Dickens' &Amp;Quot;David Copperfield&Amp;Quot;
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