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Topic: Business
Number of pages / Number of words: 6 / 1401
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Different levels in the supply chain were able to communicate which cut back on cost so Copperfield was at a huge disadvantage

3. Copperfield's marketing and advertising was very weak. They were unable to get there name out beyond the counties were they had stores located at. They did small advertising in the local press (Press Democrat) and free published magazine (Bohemian) but that was about the extent of it

4...


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They did small advertising in the local press (Press Democrat) and free published magazine (Bohemian) but that was about the extent of it

4. They only targeted one group of book readers the upscale liberal minded customers, which was only a small portion of the book reading community

iv. Current market conditions, consumer expenditures on books exceeded 37...


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Copperfield Books Inc. Copperfield Books copperfield David Copperfield Daivd Copperfield Characters Treatment of Children in David Copperfield The Life of David Copperfield..or Charles Dickens? David Copperfield: The Many Differences Between James Steerforth And T David Copperfield: A Novel Of Hypocrisy, Sexual Degradation, Selfish Discipline In Charles Dickens' &Amp;Quot;David Copperfield&Amp;Quot; Complex Supply Chain Networks And Supply Chain Drivers Back to the Books: Technically Speaking B2B vs. B2C Supply Chain Supply Chain Supply Chain B2B vs B2C

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