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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
9 / 2262 |
Essay's paper body
For the first time, a company
had adapted it's IS strategy to take account of the Internet (Boddy, Boonstra &
Kennedy, 2002). They had successfully integrated their company intranet with the
internet, and complimented the physical side of their business without changing the
way the actual transportation side was ran...
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They had successfully integrated their company intranet with the
internet, and complimented the physical side of their business without changing the
way the actual transportation side was ran. The customer-centric nature of the website
and the following supportive computer tools such as the InterNetShip application,
meant that customer catchments and perhaps most importantly, customer retention,
was being directly and positively affected by IT...
Essay fragment
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