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Topic: Business
Number of pages / Number of words: 2 / 294
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To reach the figure of $45M cited by Stephen Cunliffe as the measure for market success, the factors that contribute to this decision to move forward with the kit and toppings include:

? A very positive study by BASES (“BASES II study”) that had a “top two boxes” favorability for purchase at 76%, as opposed to 58% for the pizza only option...


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To reach the figure of $45M cited by Stephen Cunliffe as the measure for market success, the factors that contribute to this decision to move forward with the kit and toppings include:

? A very positive study by BASES (“BASES II study”) that had a “top two boxes” favorability for purchase at 76%, as opposed to 58% for the pizza only option...


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