Buy custom Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
42 / 11715 |
Essay's paper body
(1999) suggest that a consumer’s ability to resolve emotion-laden trade-offs can have
an important impact on their choice strategy. Their model of trade-off difficulty proposed that
consumers appraise choice situations in light of goals and emotional content. Appraisals of
emotional information to cope were found to influence assessments of trade-off difficulty...
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Appraisals of
emotional information to cope were found to influence assessments of trade-off difficulty. These
studies provide initial evidence of the importance of using emotional information to improve the
4
quality of consumer decision making. However, more research is needed to categorize levels of
consumer emotional processing and to provide a scale to effectively and efficiently measure
these abilities...
Essay fragment
General points of the essay
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