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Topic: Business
Number of pages / Number of words: 1 / 256
Essay's paper body

A consumers buyer behaviour is influenced by four major factors; cultural, social, personal, and psychological

factors. These factors cause consumers to develop product and brand preferences. Although many of these

factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix

strategies can be developed to appeal to the preferences of the target market...


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A consumers buyer behaviour is influenced by four major factors; cultural, social, personal, and psychological

factors. These factors cause consumers to develop product and brand preferences. Although many of these

factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix

strategies can be developed to appeal to the preferences of the target market...


Essay fragment

General points of the essay

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