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al., 1982; Holman, 1980).
Therefore because of the need of an individual to enhance the self image to achieve a desired response in the social circle, products or brands chosen need to express symbols that express and communicate their self-definition. Thus, it is evident that symbolic consumption will influence the way consumers behave in choosing certain products or brands and therefore that is why symbolic consumption is important for us to understand...
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Thus, it is evident that symbolic consumption will influence the way consumers behave in choosing certain products or brands and therefore that is why symbolic consumption is important for us to understand.
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