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Topic: Business
Number of pages / Number of words: 8 / 2214
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Perception can also be described as “how we see the world around us.” Two individuals may be exposed to the same stimuli under the same apparent conditions, but how each person recognises, selects, organises and interprets these stimuli is a highly individual process based on each person’s own needs, values and expectations...


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An alternative approach is to define learning as the development or acquisition of an association between two stimuli or between a stimulus and a response. For example, the consumer might develop an association between a beverage and a pleasant musical jingle. This association between two stimuli might lead the consumer to be more likely to use the product in the future...


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