Buy custom Consumer Behavior of Starbucks
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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2799 |
Essay's paper body
Less affluent countries have smaller markets, so target marketing is a valuable tool. Usually, major cities provide customers that value, high quality product and service. One country that could prove difficult to access is, China. Consumers in China are very loyal to traditions and tea has played a part in their country's traditions for centuries...
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New markets sometime require new marketing concepts. Stockholders and marketing companies will be watching this closely.
Competitors
The infrastructure they have built gives Starbucks their competitive market edge. Living by their mission statement, the highest standards always apply. Treating employees and customers with respect, embracing diversity and honoring these standards
on a daily basis is part of the culture at Starbucks...
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