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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2808 |
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There are several dimensions of a market analysis including: market size, market growth rate, profitability, industry cost structure, distribution channels, market trends and key success factors.
4. What is market segmentation?
Market segmentation is a way of assessing and analyzing a population and dividing it into smaller groups (or sub groups)...
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What is market segmentation?
Market segmentation is a way of assessing and analyzing a population and dividing it into smaller groups (or sub groups). The market segment level deals with the affective, cognitive, behavioral and environmental aspects of particular market segments. For example, there is a very large population interested in automobiles...
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