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Essay's paper info
Topic: Business
Number of pages / Number of words: 8 / 2213
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The process of deciding what to buy stems out when a need that can be satisfied trough consumption becomes strong enough to motivate a person. When there is the depletion of an existing product, the decision process is also triggered or by the dissatisfaction of a product currently being used. However there is competition among our needs due to the fact that we have limited amounts of time and money...


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However there is competition among our needs due to the fact that we have limited amounts of time and money. Therefore becoming aware of a need is not enough to generate a purchase.

2. Identification of alternatives:

The next step is to identify alternatives capable of satisfying the need. Alternative products are identified first and then alternative brands...


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