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All this on top of increasing popularity of internet as a tool for communication. It is especially popular between the young generations, this fact ensure the legitimacy of studying the implications of on-line marketing if we want to stay in the mainstream.

2. Background

Viral marketing has become a vital way of marketing and is playing an increasingly important role in nowadays business...

This kind of marketing exists everywhere in people’s daily lives. By the definition viral marketing is any type of marketing which use pre-existing social networks to increase brand awareness and positive (usually) attitude towards the product . One can argue that since social networks are common things between human beings and therefore this way of forwarding information is the oldest one on earth, much older than the idea of marketing itself...

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