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                    Business
                
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Qualitative research involves people sharing their thoughts on a topic without giving them extensive questions or guidelines. Therefore, closed ended questions involving yes or no answers are avoided. The qualitative approach requires the researcher to exercise judgment in summarizing all of the apparent information...
        
        
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Quantitative research involves survey questions that are typically multiple choice, fill in the number, circle the answer, and seek structured responses, which can be summarized in numbers, like percentages, averages, or other useable figures. Sample sizes are generally large and representative of a market...
        
        
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