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Topic: Business
Number of pages / Number of words: 4 / 1101
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That’s the third and fourth step of kotter’s model, which goes side by side in this case. Teams were empowered by getting rid of obstacles, made necessary structural changes, and encouraged risk-taking to and generate new idea. This is kotter’s fifth step. As things were going smoothly, and market share rose due to better structure, workforce was provided necessary rewards for this...


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As market share increased, management produced more changes by hiring, promoting and developing change agents in organization. That was sixth and seventh step of kotter’s model. And finally anchored new approaches in the newly defined culture thereby creating more value for customer and workforce alike...


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