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Topic: Business
Number of pages / Number of words: 4 / 974
Essay's paper body

It seems like the purchasing manager is trying to get Computron product (good quality) with the same level of price with competitors who had just entering the special computer product (Ruhr sold a medium quality general purpose computer before and it was then developing a special computer for Konig bid)...


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There is some risk in quality and reliability of the product from Ruhr, that's why the purchasing manager is trying to share this information with Computron since Konig actually would like to get the product from Computron.

3. How do you appraise the decision of different competitors on the bid?

Ruhr Maschinenfabrik Ag

Ruhr is likely to maintain the aggressive pricing strategy and undercutting the prices of Konig since their manufacturing base is in German, thus they can take the advantage of no tax import duty to bid with a lower price than Computron...


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