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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1674 |
Essay's paper body
Management needs to be responsible for being consistent delivering the message to the front lines.
The second part is identifying who will influence how the company proceeds. Once the company has identified the key stakeholders in the organization by carefully outlining their specific interests, then the next stage can move forward...
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At Verizon Wireless the key stakeholder is the customer. It is clear that when a company has over 60,000 customers, keeping them becomes paramount. It is very costly to get new customers and cheaper to keep the existing ones. At Verizon Wireless, obtaining new customers requires offering incentives on new phones that takes about 12 months to recover through monthly service fees...
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General points of the essay
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