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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
7 / 1755 |
Essay's paper body
In
addition the expansion strategy led to unsuccessful diversification of Campbell's
business into industries that they had no expertise or competitive advantage. As a
result, the company's cost of production went up and profit was reduced.
Under David Johnson, the company restructured the business line and implemented a new
corporate strategy...
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The new strategy was to eliminate unprofitable products and business
units, improve communication and technology sharing between business units, and focus
more on global marketing in order to increase sales growth, market share and shareholder
value. This new strategy helped to increase operating margin and profits for the company...
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General points of the essay
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