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Topic: Business
Number of pages / Number of words: 5 / 1204
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There are other needs as well.

For example, axe has successfully labeled the effect of its deodorant by calling it the axe affect. What they have done is that they have created an image of axe as enhancing attraction of women towards men. This way they have addressed one of the most influential physiological need of men in a commercial way in order to sell there product...


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What they have done is that they have created an image of axe as enhancing attraction of women towards men. This way they have addressed one of the most influential physiological need of men in a commercial way in order to sell there product.

2. SOCIAL NEED:

Beside the psychological needs of spirituality, aesthetic needs and physiological need, there is a need to connect with people and society as a whole that is social need...


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