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| Topic: |
Business
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| Number of pages / Number of words: |
26 / 7122 |
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The major factors that have contributed to the biannual successes of the X Games have been the close connection of ESPN with the X Games, the involvement of corporate sponsorship, and the site choices and intense bidding by cities to serve as host sites. This article includes both key factor analyses and a historiographic examination of this extreme sporting phenomenon...
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With the X Games, "ESPN had assessed what it took to be the?in-your-face persona of Generation X and assembled a scaffolding of 'events' that made it all marketable" (White, 1997)1. As one journalist noted, "the X Games present a sporting event for a post-punk audience raised on MTV and moshing?This wide world of sports represents a complete inversion of the old order in which team sports and team ideals were the standards that jocks lived by" (Maurstad, 1998)...
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