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Topic: Business
Number of pages / Number of words: 11 / 2899
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The market leader in the super premium segment was Oral-B (owned by Gillette) positioning which was known as "the dentist's toothbrush." Its Indicator toothbrush price was 15% premium to its other brushes. The market challenger was Reach line (owned by J&J) which was positioned as the toothbrush that enabled consumers to brush in even the hardest-to-reach places...

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The market follower was Crest (owned by P&G) that has "the ability to reach between the teeth up to 37% farther than leading flat brushes." The market niche was Aquafresh Flex (owned by Smithkline Beecham) which has flexible handles that allowed for gentle brushing.

Small competitors which are Lever sold its product in the value segment without a track record of innovation in the category; Pfizer, with its Plax brush, which had a special groove for the thumb, Sunstar, with its Butler brand, held 2% of the retail market but 19% of the toothbrushes distributed through dentists...

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Colgate palmolive-the precision toothbrush Colgate precision Colgate-Palmolive Company: The Precision Toothbrush How is Scion addressing its Target Market with regard to Positioning and the Product itself? Is Tesco An Ethical Market Leader Market segmentation, targeting and positioning Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment The Precision Toothbrush A Trip to the Dentist Dentist Descriptive Essay - The Dentist's Office What Makes the Super Bowl So Super? Privately Owned Gasoline Powered Vehicles Should Be Limited Women-and Minority-Owned Businesses Adapt to New Economy Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.

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