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Buy custom Colgate-Palmolive Company: The Precision Toothbrush

Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1692
Essay's paper body

If Precision were positioned with a mainstream strategy, Precision would have the opportunity to realize its sales and profit potential. With a mainstream positioning strategy, Precision would be priced at $1.85 in the professional segment. Precision would expect to gain 10% of the market in its first year and 14...


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With a mainstream positioning strategy, Precision would be priced at $1.85 in the professional segment. Precision would expect to gain 10% of the market in its first year and 14.7% in year two. A mainstream positioning strategy would focus on overall benefits of the toothbrush instead of being more focused on the prevention of gum disease...


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