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Topic: Business
Number of pages / Number of words: 11 / 3010
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Upon the merger in 1928 of Colgate and the Palmolive-Peet Company, a major soap producer, the foundations for the modern Colgate-Palmolive Company were laid. In 1938, the last of the Colgate family to hold the position of president relinquished it to E.H. Little, a director and senior marketing manager...

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He was to lead the company for 23 years. During the time, primary emphasis was placed on the development of CP’s international business. By 1961, CP was conducting business in one form to another in 85 countries.

E.H. Little’s successor, George Lesch had prior to taking responsibility for European operations...

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