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Essay's paper info
Topic: Business
Number of pages / Number of words: 15 / 4118
Essay's paper body

At this point in time Colgate had introduced two different types of

toothbrushes to the market, the Colgate Classic and the Colgate Plus.

C. The Product

1. Development and history

The product in which this marketing plan focuses around is the Precision

toothbrush. Production began in 1989 when the company put together a

research team whose purpose was aimed at testing the design of the

toothbrush, how the company would market the product, and how the

company would gain a competitive advantage over others...


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Production began in 1989 when the company put together a

research team whose purpose was aimed at testing the design of the

toothbrush, how the company would market the product, and how the

company would gain a competitive advantage over others. ColgatePalmolive’s

mission was to “develop a superior, technical, plaque-removing

device” (Harvard)...


Essay fragment

General points of the essay

Colgate P&Amp;G Vs Colgate Colgate Palmolive Colgate Case Colgate precision Colgate-Palmolive Case Brief Colgate New Brush Intro Colgate Case Study Colgate Distasteful Toothpaste Global Adventures of Colgate Palmolive Colgate palmolive-the precision toothbrush Colgate Palmolive Case Report HBS Case-Colgate Pamolive- Marketing Strategy Colgate Max Fresh: Global Brand Rollou Colgate Max Fresh : Global Brand Rollout

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