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Topic: Business
Number of pages / Number of words: 14 / 3856
Essay's paper body

In exchange for the business format, franchisee does usually pay a relatively small lump sum fixed fee at the beginning of the contract period. They also pay running royalties that are calculated as a fixed percentage of their sales revenues (Blair). Franchisees may also contribute an additional fraction of their sales revenue toward an advertising fund for the chain as a whole...

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The advertising carried out with these funds benefit all franchisees and therefore benefit's the franchisor as well (Blair 8).

Figure 1

We surveyed 100 people and asked them what their favorite ice cream place was. As you can see, Cold Stone Creamery came out on top with 35% of the votes while Baskin Robbins and Carvel came in second with nearly a tie...

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