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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1136 |
Essay's paper body
Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand.
Also, Pepsi must counter trade its concentrate with Russia's Stolichnaya vodka
since rubles are not tradable on the world market. However, Pepsi has also had
some problems. There has not been an increase in brand loyalty for Pepsi since
its advertising blitz in Russia, even though it has produced commercials
tailored to the Russian market and has sponsored television concerts...
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On the
positive side, Pepsi may be leading Coca-Cola due to the big difference in price
between the two colas. While Pepsi sells for Rb250 (25 cents), Coca-Cola sells
for Rb450. For the economy size, Pepsi sells 2 liters for Rb1,300, but Coca-
Cola sells 1.5 liters for Rb1,800. Coca-Cola, on the other hand, only moved into
Russia 2 years ago and is manufactured locally in Moscow and St...
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General points of the essay
Coca Cola And Pepsi
Coca-Cola Versus Pepsi
Coca-Cola Wars
Coca-Cola vs Pepsi
Coca-cola vs. Pepsi
Cola Wars Continue: Coke And Pepsi In The Twenty- First Century
Cola Wars Continue: Coke and Pepsi in 2006
Cola Wars Continued – Coke vs. Pepsi in 2006
Marketing Mix Pepsi Vs Cola
Strategic Analysis Of Pepsi And Coca Cola
Swot - Pepsi And Coca Cola
History Of Pepsi-Cola
Coca-Cola or Pepsi: The True King of Pop
Pepsi-Cola Spain
Value Chain of Coca Cola and Pepsi
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