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Essay's paper info
Topic: Business
Number of pages / Number of words: 5 / 1136
Essay's paper body

Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand.

Also, Pepsi must counter trade its concentrate with Russia's Stolichnaya vodka

since rubles are not tradable on the world market. However, Pepsi has also had

some problems. There has not been an increase in brand loyalty for Pepsi since

its advertising blitz in Russia, even though it has produced commercials

tailored to the Russian market and has sponsored television concerts...


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On the

positive side, Pepsi may be leading Coca-Cola due to the big difference in price

between the two colas. While Pepsi sells for Rb250 (25 cents), Coca-Cola sells

for Rb450. For the economy size, Pepsi sells 2 liters for Rb1,300, but Coca-

Cola sells 1.5 liters for Rb1,800. Coca-Cola, on the other hand, only moved into

Russia 2 years ago and is manufactured locally in Moscow and St...


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General points of the essay

Coca Cola And Pepsi Coca-Cola Versus Pepsi Coca-Cola Wars Coca-Cola vs Pepsi Coca-cola vs. Pepsi Cola Wars Continue: Coke And Pepsi In The Twenty- First Century Cola Wars Continue: Coke and Pepsi in 2006 Cola Wars Continued – Coke vs. Pepsi in 2006 Marketing Mix Pepsi Vs Cola Strategic Analysis Of Pepsi And Coca Cola Swot - Pepsi And Coca Cola History Of Pepsi-Cola Coca-Cola or Pepsi: The True King of Pop Pepsi-Cola Spain Value Chain of Coca Cola and Pepsi

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