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Buy custom Cola Wars Continued – Coke vs. Pepsi in 2006

Essay's paper info
Topic: Business
Number of pages / Number of words: 8 / 2016
Essay's paper body

In recent years, soft drink vendors have diversified into new products that threaten to take share away from traditional sugar sodas, (diet soda, fruit juices, bottled water).

The soft drink industry sold to consumers through five principal channels: food stores, convenience and gas, fountain, vending, and mass merchandisers (primary part of “Other” in “Cola Wars…”case)...

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Supermarkets, the principal customer for soft drink makers, were a highly fragmented industry. The stores counted on soft drinks to generate consumer traffic, so they needed Coke and Pepsi products. But due to their tremendous degree of fragmentation (the biggest chain made up 6% of food retail sales, and the largest chains controlled up to 25% of a region), these stores did not have much bargaining power...

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General points of the essay

. Soft Drink Industry Five Forces Analysis: 1. Why Is The Soft Drink Industry So Profitable? COMPETITION IN THE BOTTLED WATER INDUSTRY IN 2006 Cola Wars Continue: Coke And Pepsi In The Twenty- First Century Cola Wars Continue: Coke and Pepsi in 2006 Cola Wars Continued – Coke vs. Pepsi in 2006 Competitor analysis-soft drink industry Competitors Analysis - Soft Drink Industry Making your own soft drink Mrwhy Do Sales Of Bottled Water Grow Every Year Despite Of The Well-Known Fact That It Is Produced From The Same Tap Water? Soft Drink Industry Case Study Soft Drink Industry soft drink industry analysis The Detrimental Effects of Soda and Cola Same Sex Marriage - Does It Threaten The Traditional Definition Of A amily?

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