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Topic: Business
Number of pages / Number of words: 4 / 959
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Also, metal cans were viewed as commodities and there was chronic excess supply in the Industry which resulted in Pepsi-Cola and Coca-Cola bottlers having higher bargaining power over their packaging material suppliers.

The bargaining power of suppliers

The Suppliers here are Pepsi-Cola and Coca-Cola:

Concentrate Supplier to Bottlers

The 1987 Master Bottler Contract granted Coke the power to determine the concentrate price and other terms of sale...

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Compare the economics of the concentrate business to the bottling business. Why is the profitability so different ?

Compare the economics of the concentrate business to the bottling business. Why is the profitability so different?

1. Set-up costs for Concentrate Producers is much less than that of Bottlers


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General points of the essay

Coca Cola And Pepsi Coca-Cola Versus Pepsi Coca-Cola Wars Coca-Cola vs Pepsi Coca-cola vs. Pepsi Cola Wars Continue: Coke And Pepsi In The Twenty- First Century Cola Wars Continue: Coke and Pepsi in 2006 Cola Wars Continued – Coke vs. Pepsi in 2006 Marketing Mix Pepsi Vs Cola Strategic Analysis Of Pepsi And Coca Cola Swot - Pepsi And Coca Cola History Of Pepsi-Cola Coca-Cola or Pepsi: The True King of Pop Value Chain of Coca Cola and Pepsi Food &Amp; Beverage Packaging Innovation Memo: Coca-Cola (And Others) Target The Upscale Set With New, Sleek Aluminum Beverage Bottles

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