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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2515 |
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In the fountain area, the companies invested in the development of fountain equipment, such as service dispensers, cups and other point of sale material for advertising and promotion. This "take over" also got to a point where Pepsi purchased Pizza Hut, Taco Bell and KFC and naturally became their sole supplier of soft drinks...
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These purchases led of course to agreements between Coke and McDonald's, Burger King and Wendy's. Another example is in the vending machine channel where Coke & Pepsi paid sales commission to owners of property on which vending machines were located.
2) Suppliers ?The suppliers of the inputs for the production of the soft drinks are divided into two: 1) The suppliers for the concentrate producers ? they supply caramel coloring, phosphoric and/or citric acid, natural flavors, and caffeine...
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General points of the essay
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