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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1000 |
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Coke should take steps to reposition their brand in alignment with these social values and attitudes. They have a strong, recognized brand name, but they need to reposition themselves better for the long term. The biggest challenge that Coke will face with this alternative is the fact that they are already so well established...
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They have a strong, recognized brand name, but they need to reposition themselves better for the long term. The biggest challenge that Coke will face with this alternative is the fact that they are already so well established. With such an established brand name, it may be difficult to reposition their brand in the minds of the younger generation...
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