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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1547 |
Essay's paper body
But Coke light was not so successful as its taste is lighter than coke classic therefore it can’t satisfy consumers who would like to drink low calories cola flavor but the similar taste to coke classic therefore coke light has a market share only with a consumer who prefer a lighter taste than a classic coke with 0% calories ...
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The company launched Pepsi max which is a 0% calories cola flavor carbonated drink into the market. Pepsi max had succeed in low/non calories drink and gain more than 50% of a low/non calories cola flavor carbonated drink.
Therefore Thai Namthip was thinking that they should really do something with this market and seeing the opportunity in this 0% calorie cola flavor carbonated drink market therefore the company introduced the new “COKE ZERO†with 0% calories and a new taste which is similar to coke classic...
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General points of the essay
coke a cola
coke-cola
New Coke; Coca-Cola’S Big Mistake
Killer Coke: the campaign against Coca-Cola
Cola Wars Continued – Coke vs. Pepsi in 2006
Cola Wars Continue: Coke and Pepsi in 2006
pepsi/coke market conditions
Cola Wars Continue: Coke And Pepsi In The Twenty- First Century
Coke Zero
coke
new coke
HR of Coke
history of coke
Coke vs. Pepsi
coke case
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