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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1547 |
Essay's paper body
But Coke light was not so successful as its taste is lighter than coke classic therefore it can’t satisfy consumers who would like to drink low calories cola flavor but the similar taste to coke classic therefore coke light has a market share only with a consumer who prefer a lighter taste than a classic coke with 0% calories ...
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The company launched Pepsi max which is a 0% calories cola flavor carbonated drink into the market. Pepsi max had succeed in low/non calories drink and gain more than 50% of a low/non calories cola flavor carbonated drink.
Therefore Thai Namthip was thinking that they should really do something with this market and seeing the opportunity in this 0% calorie cola flavor carbonated drink market therefore the company introduced the new “COKE ZERO†with 0% calories and a new taste which is similar to coke classic...
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General points of the essay
HR of Coke
Coke Zero
Cola Wars Continue: Coke And Pepsi In The Twenty- First Century
Cola Wars Continue: Coke and Pepsi in 2006
Cola Wars Continued – Coke vs. Pepsi in 2006
coke a cola
coke case
coke-cola
history of coke
Killer Coke: the campaign against Coca-Cola
New Coke; Coca-Cola’S Big Mistake
new coke
pepsi/coke market conditions
Coke vs. Pepsi
coke
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