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Topic: Business
Number of pages / Number of words: 2 / 338
Essay's paper body

Coke's dominant global market share is clearly evident on a number of fronts. By 1998 Coke controlled a 51% share of the worldwide market compared to Pepsi's 28%.

Perhaps even more impressive is the innovation with which Coke delivers its products. Having conceded "new Coke" was a tactical error; Coke successfully re-established a new brand from an existing brand with Coca Cola Classic...


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Coke's dominant global market share is clearly evident on a number of fronts. By 1998 Coke controlled a 51% share of the worldwide market compared to Pepsi's 28%.

Perhaps even more impressive is the innovation with which Coke delivers its products. Having conceded "new Coke" was a tactical error; Coke successfully re-established a new brand from an existing brand with Coca Cola Classic...


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General points of the essay

Coke And Pepsi Coke Pepsi War Coke is winning the war Coke vc Pepsi marketing survey Financials on Coke vs Pepsi Market Analysis - Introduction To Market Share Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment PEPSI V/S COKE pepsi and coke pepsi/coke market conditions Pepsi N Coke Coke And Pepsi: Still Plenty Of Fizz Coke Verse Pepsi Coke vs Pepsi Fighting for Foreign Markets Coke vs. Pepsi

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