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Business
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| Number of pages / Number of words: |
3 / 602 |
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In 1981 Woodruff was succeeded by Roberto Goizueta, a Yale educated chemical engineer, who rose through the ranks. Goizueta is credited with refocusing and rejuvenating the company. In 1982 Coke purchased Columbia Pictures followed by several other entertainment purchases. All were sold to Sony in 1989...
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All were sold to Sony in 1989.
In 1989 the company consolidated the US Bottling operations it owned into Coca-Cola Enterprises and sold 5 1 % of the new Company to the public. In 1990 Coke introduced Powerade, its entry in the rapidly growing sports drink mark-et. In 199'/,- the company formed Coca-Cola Refreshments-Moscow, established operations in Afiica and renounced its return to India...
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General points of the essay
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