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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1981 |
Essay's paper body
Last year, it made an effort to update the "Hilltop" commercial for Coke Zero (Terhune, 2006). The change means Coke wants to catch up with current trends. Coca-Cola is being targeted at all age groups. From five years old to the aged, everyone is being targeted by the Coca-Cola Company. These segments of the market are being targeted by mass advertising, sponsorships, helping the community, and marketing (The Coca-Cola Company, 2006)
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These segments of the market are being targeted by mass advertising, sponsorships, helping the community, and marketing (The Coca-Cola Company, 2006)
1.4 Objectives- corporate and marcoms
Through the Loop Consulting Ltd., (2003) reported that there are six strategic priorities in Coke's objectives-increase efficiency and cost-effectiveness everywhere, direct investments to highest-potential areas, provide customers with creativity to generate growth across all channels, grow system profitability and capability together with bottling partners, selectively broaden the family of beverage brands to drive profitable growth, accelerate carbonated soft-drinks growth led by coca cola...
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