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Topic: Business
Number of pages / Number of words: 5 / 1222
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Coca-Cola was a global company with 450 brands, more than 300 different models of vending machines, innumerable bottling and retail partners, and no consistent global design standards.

It wasn't that the company had forgotten about design altogether. Former president Steven Heyer, who resigned in 2004 after being passed over for the CEO job, helped start Studio Red, a collaboration with hip New York design and architecture firm, Rockwell Group...


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As Tucker Viemeister, then creative director of Studio Red says: "Our mission was to be innovative in any aspect that we could. We had this gigantic canvas." Studio Red came up with lots of interesting projects: the Coke Cruiser (a scooter with a cooler at its front conceived as a mobile vendor at festivals or concerts) as well as a tasting salon, a retail environment where people could sample a new drink like Coke Zero...


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General points of the essay

Coca Cola Vending Machines The Coca-Cola Company: A Global Presence coca-cola global unethical behavior New Coke; Coca-Cola’S Big Mistake Killer Coke: the campaign against Coca-Cola Coca-Cola Company The Coca Cola Company Coca Cola Company Vending Machines The Coca Cola Company, a threat for competition? Coca Cola Company Marketing Plan Banning the use of vending machines Global household Brands Case Kao Brands Global Marketing Project Global Brands and Labour in Developing Countries

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