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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1222 |
Essay's paper body
Coca-Cola was a global company with 450 brands, more than 300 different models of vending machines, innumerable bottling and retail partners, and no consistent global design standards.
It wasn't that the company had forgotten about design altogether. Former president Steven Heyer, who resigned in 2004 after being passed over for the CEO job, helped start Studio Red, a collaboration with hip New York design and architecture firm, Rockwell Group...
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As Tucker Viemeister, then creative director of Studio Red says: "Our mission was to be innovative in any aspect that we could. We had this gigantic canvas." Studio Red came up with lots of interesting projects: the Coke Cruiser (a scooter with a cooler at its front conceived as a mobile vendor at festivals or concerts) as well as a tasting salon, a retail environment where people could sample a new drink like Coke Zero...
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General points of the essay
Coca Cola Company Marketing Plan
Coca Cola Company
Coca-Cola Company
coca-cola global unethical behavior
Global Brands and Labour in Developing Countries
Global household Brands Case
Kao Brands Global Marketing Project
Killer Coke: the campaign against Coca-Cola
New Coke; Coca-Cola’S Big Mistake
The Coca Cola Company, a threat for competition?
The Coca Cola Company
The Coca-Cola Company: A Global Presence
Banning the use of vending machines
Coca Cola Vending Machines
Vending Machines
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