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Topic: Business
Number of pages / Number of words: 13 / 3637
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Festinger at Stanford University which asks the question, "Would I lie for a dollar?" (Festinger and Carlsmith, 1959). This website looks at the cause and effect of dissonance - the paradigms used to analyze the theory, and revisions to Dr. Festinger's original theory. Next, persuasion through dissonance places the theory of cognitive dissonance in the world of advertising (with advertising samples posted as examples)...


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This website looks at the cause and effect of dissonance - the paradigms used to analyze the theory, and revisions to Dr. Festinger's original theory. Next, persuasion through dissonance places the theory of cognitive dissonance in the world of advertising (with advertising samples posted as examples)...


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Just A Dollar Cognitive Dissonance Is The Purpose Of Advertising To Create Cognitive Dissonance Obama Asks Bush to Provide Help for Automakers Principles Of Quality - Stanford Case Emotions & Dissonance Religious Dissonance Within Beowulf Strategies Of Success From Stanford French New Wave Cinema: Breathless 1959 Cognitive Dissonance Theory Is the Purpose of Advertising to Create Cognitive Dissonance? Philip Zimbardo’s Stanford Prison Experiment Stanford Prison Experiment The Role of Cognitive Dissonance in Decision Making James, E. M. (1998). Surviving the social and emotional impact of homicidal loss through local community intervention. Unpublished master thesis; Lincoln University, Lincoln University, Pennsylvania

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