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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1085 |
Essay's paper body
The bottling industry is very price sensitive to the costs that the concentrate industry imposes on them. For example, when Coca-Cola and Pepsi were redesigning structures and strategies, they raised the concentrate prices by 7.6%. This is a large pressure for the bottlers to absorb as they already were incurring large debts from manufacturing costs and equipment and process changes...
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This is a large pressure for the bottlers to absorb as they already were incurring large debts from manufacturing costs and equipment and process changes.
In addition to the buyers, the bargaining power of suppliers is another important force to recognize. The most important determinant of buyer power is the size and concentration of customers...
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