Buy custom Coca Cola Internal And External Factors
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2927 |
Essay's paper body
To appropriately leverage these brands, we must recognize that our franchisees and we are fundamentally in the business of servicing our customers and meeting the needs, real o perceived, or our customers.
Coca-Cola, in every form... classic, diet, caffeine free, cherry, light... is the most widely recognized and esteemed brand in the world...
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classic, diet, caffeine free, cherry, light... is the most widely recognized and esteemed brand in the world. Sprite and Fanta are worldwide brands; they must play a role in our brand strategy. We will continually strive to develop new brands where the opportunity presents itself.
About systems... Moving closer to the customer both in our own organizational structure and in timely decision-making will be mandated by the global, yet diverse, marketplace of the 1990s...
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General points of the essay
Brands Are Continually Changing, But In Certain Cases They Need To Shift Radically To Gain Back Their Customers
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