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Topic: Business
Number of pages / Number of words: 2 / 393
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In order to gather useful information the Coca-Cola Company has partnered local retail stores. Their goal is to not only gather information that is useful to their business, but to help retail stores in gaining more business for themselves. Through this partnership Coke can use the data that is collected by the retail stores through scanners, frequent shopper card programs, and collective observations made by store employees to learn how to better market their products...


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In order to gather useful information the Coca-Cola Company has partnered local retail stores. Their goal is to not only gather information that is useful to their business, but to help retail stores in gaining more business for themselves. Through this partnership Coke can use the data that is collected by the retail stores through scanners, frequent shopper card programs, and collective observations made by store employees to learn how to better market their products...


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General points of the essay

1 to 3 year Business Plan for Coca Cola approaches that a business firm could use to gather information about competition Coca Cola - Growth, Employment, Business Cycle and Inflation Coca Cola Business Strategy Coca Cola Company Coca-Cola Company Coca-Cola information management Coca-cola / Pespi business case HBS Coca-cola business Strategy Evaluate each of the following approaches that a business firm could use to gather information about competition. For each approach, mark your feeling about its appropriateness using the following scale international business-coca cola The Coca Cola Company, a threat for competition? The Coca Cola Company The Coca-Cola Company: A Global Presence Management Information System - Retail Sector

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