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Topic: Business
Number of pages / Number of words: 9 / 2450
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Some of the other brands under the Coca-Cola Company are: Sprite , Fanta , Smart, Barq’s Root beer, Dasani, Dr. Pepper, Fresca, Hi-C, and Minute Maid ……

Coke associations (good and bad)

If 'Coca-Cola' were the name of a person, how would you describe that person? How does that person make you feel? Consumers often prefer products that have a strong, positive image...


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An important ingredient of this image will be the associations that are evoked in the mind of the consumer. The 'brand personality' is what people think and feel, consciously and subconsciously, about a company identity or product and is described the same way as you would a person.

'Coca-Cola's' brand personality reflects the positioning of its brand...


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General points of the essay

A Financial Analysis of Coca Cola COCA-COLA INVESTMENT ANALYSIS Coca Cola Company Marketing Plan Coca Cola Company Coca Cola Swot Analysis Coca-Cola Brand Management Analysis Coca-Cola Company Coca-Cola SERVO analysis Coca-Cola SWOT Analysis Coca-Cola information management The Coca Cola Company, a threat for competition? The Coca Cola Company The Coca-Cola Company: A Global Presence Coca-Cola Management Styles TO WHAT EXENT IS COCA-COLA BRAND IMAGE RESPONSIBLE FOR ITS SUCCESS?

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