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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2978 |
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In addition, Coca-Cola is looking to differentiate itself and become the recognized global leader in corporate social responsibility and has recently launched an audit of labour practices throughout the Coke supply chain .
- Brand itself. Over the years, Coca-Cola has built a huge portfolio of products, many customized to the local market...
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Coca-Cola has also built the brand by innovating: the contour Coke bottle premiered in 1915 and is still available today. Coca-Cola introduced new flavors in the 1960's including Sprite, TAB, and Fresca. And, in 1978, Coca-Cola was the only company selected to sell packaged cold drinks in People's Republic of China ...
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General points of the essay
Social Responsibility Between Coca Cola and CLP
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