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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                3 / 674             | 
        
                
    
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Coca Cola owns 36% of Coca Cola Enterprises, a large Coke bottler and for that reason that particular supplier does not hold much bargaining power.
- Equipment manufacturers generally provide the same products and the number of equipment suppliers is not in short supply, so it is easy for a company to switch...
 
        
        
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This takes away much of the bargaining power.
Buyers
- There are four major channels for the soft drink industry â food stores, convenience stores, fountain and vending.
 
- Each illustrate different buyer power and how different buyers pay different prices based on their power to negotiate.
 
o Food stores â eg, Tesco/Asda...
        
        
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            General points of the essay
            
                                    Coca-Cola
                                    Advertising of coca-cola
                                    Coca Cola Hbc
                                    Coca Cola
                                    Coca- Cola Overview
                                    Coca-Cola Background
                                    Coca-Cola Case
                                    Coca-Cola Enterprises Inc. Long-Term Financing Policy
                                    Coca-Cola vs Pepsi
                                    Coca-cola And Its Evolution
                                    Coca-cola India
                                    History "Coca-Cola enterprises
                                    Killer Coke: the campaign against Coca-Cola
                                    New Coke; Coca-Cola’S Big Mistake
                                    Coca-Cola Enterprises
                            
                    
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