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None of them puts a focus on how to assist Kevin Boyle in meeting the company goal. Ben Sutcliffe is only concerned with his relationship with the union, while Amanda Miller is only concerned with the amount of money spent and public image.
Classic has the opportunity to understand the? needs and wants of their customers and provide for those needs...
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This can be done by understanding specific marketing concepts that apply to their situation, using exchanges to satisfy needs, and understanding the diverse factors that might influence their marketing activities. "The solution to preventing such product failures seems embarrassingly obvious. First, find out what consumers need and want...
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