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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2122 |
Essay's paper body
Kelleher and King’s business idea has proven to be a success; however, the simple business plan involved more than just getting people from one point to another. Southwest’s success is due in part to the company’s ability to effectively establish and market Southwest as a brand. By branding, Southwest is able to distinguish itself from competitors such as United Airlines, American Airlines, and other commercial airlines...
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By branding, Southwest is able to distinguish itself from competitors such as United Airlines, American Airlines, and other commercial airlines. Southwest has employed and continuously employ a variety of branding techniques such as using certain colors, symbols, names and certain words or phrase for its slogan or logos to distinguish itself from its competitors (Kerin, Hartley, Berkowtiz, Rudelius, 2006)...
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