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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                4 / 1051             | 
        
                
    
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While the PBOC limited their involvement initially to corporate transactions, Citibank is positioning itself for vast product offerings to consumers, such as "personal banking, credit cards, e-banking, mortgages, and wealth management." (Conklin, 2002)
? Leading technology provider ? Citibank's e-commerce capability is world class...
        
        
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While the PBOC limited their involvement initially to corporate transactions, Citibank is positioning itself for vast product offerings to consumers, such as "personal banking, credit cards, e-banking, mortgages, and wealth management." (Conklin, 2002)
? Leading technology provider ? Citibank's e-commerce capability is world class...
        
        
            Essay fragment
        
    
                
            General points of the essay
            
                                    Banking Industry analysis
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                                    TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
                                    “Textual Analysis is limited when it comes to studying the relationship between media industries, governments and consumers. Other approaches to the media are also necessary.”
                                    Use of Credit Cards
                            
                    
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