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Especially margin is very impressive. Almost 700 000 USD above the plan means over 16% better performance.

Should measures that have “hard” data be treated differently from those that are more subjective? Why or why not?

NO, in order to achieve company goals subjective data (e.g. customer satisfaction) should be treated and monitored in the same way as the hard data are (e...


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customer satisfaction) should be treated and monitored in the same way as the hard data are (e.g. financial data). This is extremely important to sustain coherency of the strategy implementation process. For instance, if some of those measures would be treated differently this could cause only partial strategy execution...


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